Friday 23 October 2015

Skinnydip London

Another brand which I have become obsessed with is, Skinnydip London. A brand which has become increasingly popular in the last few years, which is now being sold by brands such as TopShop.
I had a look on their website and again the similarities appear. The instagram like lay out, big appealing/bright pictures with limited but informative text (click bait?). Also the clear indication that they have lines throughout their products. Also direct links to their social media pages.




Skinnydip also have a blog segment where they do a lot of reaching back to the consumer. Including weekly pictures of customers with their products, being named 'skinny dip selfie of the week'. We all know how popular selfies are at the moment (by why???!).

They also had a particular post called 'Brand Focus', where they talk about another design brand and have a small interview with the owner/creator! Which I have linked below. I found this very interesting and refreshing to know that a successful brand is willing and happy to spread news about up and coming smaller design brands!


Skinny Dip have a whole segment on their blog dedicated to Brand Focus, I found a few more brands which I really love;

Rihanna Ellington


Lucky Dip Club






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