Advertising

I have decided to branch away from typography as a main focal point and look more into advertising. It's something I have always been interested in so I thought it would make a little more sense to look further into this topic. When I say 'advertising' I mean the art side and what makes a 'good' advert.

I'm interested to look at posters in particular and also look into motion graphics in advertising (like the simple shapes Bupa advert).

Some questions I have to help me narrow down what exactly it is I want to look at;

• How has advertising developed - How digital growth has helped/develop the advertising industry.
• What makes a good advertisement?
• History of advertising (traditional vs digital media) - advantages/disadvantages.

Other things I want to research further that could relate to advertising or could not (more things i'm interested in basically)

• Ideology - a set of standards that are followed by people, government and other groups that is considered the 'norm'.
• Different Cultures 
• Tatto
• Face Paint
• Symbols - Symbolism
• Street Art 
• Laser Cutting
• Spray Paint
• Stencils
• Posca Paint Markers
• Posters
• History - WW1/2