Shark 2.0

After meeting with Dave and showing him my progress on my shark design, it became apparent that the chosen style of design didn't make sense with the message I've been trying to communicate. Therefor I went back to the drawing board and tried to come up with some new ideas, although I still wanted it to be based/inspired by a shark, as to carry through that initial representation of courage from the Sailor Jerry original meanings. It was suggested that I could have a cynical or sarcastic approach, which I wasn't sure exactly how to execute although I do think the message already hold an ironic message by pushing shark illustration as a positive message.

To convey a more positive message through the design of the shark, I created a shark illustration with softer feature and kinder eyes. I also wanted to carry on the tattoo design influence I have previously looked into throughout the project, that is why I chose to have the shark in a frame, made from rope which was connotations to the sea. The reason for the banner and roses is also due to the tattoo influence, I also think these two concepts from the design help develop it further and make the overall design more interesting to view. I also used the dotting technique to create added depth and interest into the design, like previously researched. 

I decided to colour the design below, just to see how the design would look with colour although for implementing onto products I believe the design will work better and look stronger as a design if it was to remain in black and white.

My previous slogan was 'we are better together', which did convey the message very strongly but with the imagery I have chosen I don't think they work together thus making the overall concept and design a little confusing. Therefor a chose 'welcome to the shark side' for the slogan for the shark design, with a play on words it adds some humour thus hopefully emotionally connecting with the viewer even further. Also hoping to convey some irony when pushing the message to the viewer of togetherness with an image of a shark which is normally initially viewed as something being scary. 

I also implemented the design onto tshirts and phone cases. For the tshirt I decided to break up the design, by just using the roses and banner, with the slogan on the front right on the tshirt. Keeping the message and design simple initially to the viewer, also meaning the viewer is not being overwhelmed. 

Then on the back I put the whole design, along with the slogan from the front. 

For the initial idea for the phone case, from the shark concept I decided to change around the design slightly as I think the whole design would be too much. I also think that the phone cover gives a new opportunity to create something more interesting and play around with the limited space. I used the same font, to keep the shark line coherent and made the overall design more simple, as the phone cover is a lot less space than a tshirt, so if there was a lot going on it wouldn't make sense and would be hard to understand. 

The pictures of the man in the white tshirt are not my own, I have just used them for now to suggest and convey my ideas before using my own images later on in the project.