They always have a fair few different lines available at one time, each line completely different. This may be part of the reason the shop is so successful, as their products attract a wide range of people.
They also always have lines out for different holidays throughout the year, such as halloween, christmas, easter etc.
I took some screenshots from their website just to show what their overall aesthetic is like.
What I have noticed website wise between Paperchase and Sighh;
- Blog-like/Instagram lay out (pleasing to the eye)
- Eye catching text describing the product/any offers etc
- Great product photography
- Consistency
I tried to find more information on the specific designers who work for Paperchase but so far I have had no luck. Although I do believe Paperchase head hunt themselves for designers, although that could be wrong. I was hoping to interview a designer or someone related to that position in the Paperchase company but that might be harder that anticipated.
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